S.M. and the City


Social Media Relationships in New York City.

in this day & age of connectedness with the whole facebook, foursquare, Twitter, etc. – i ask you, how can a brand afford NOT to be practicing good Social Media?  it just seems so obvious to me.  your customers and potential audience want to share with you and you build loyalty with them when you create an open dialog.  i decided to put this to the test during my recent visit to NYC. i started with my flight down to NY on JetBlue. i knew JB practices good social media and they did not let me down.  thanks JetBlue for your weekend well wishes!

Lauren DiMarco (@LolaDiMarco)11/18/11 11:19 AM

Hey @jetblue I’m looking at you here at boston logan! Take me to #NYC for my luxe weekend w/the gals!#LolaInTheApple

JetBlue Airways (@JetBlue)11/18/11 12:16 PM

@LolaDiMarco Enjoy your luxury weekend with the girls – it’s always an adventure!

meanwhile, 6 Columbus – a Thompson Hotel in NY that i began a dialog with over the summer after they were noted for having a great rooftop bar by Fodor’s – tweeted me saying “see you soon!”

Lauren DiMarco (@LolaDiMarco)11/18/11 11:48 AM

@6_Columbus@loladimarco See you soon!”YES you will! Can’t wait to show off your roof to my pals!#LolaInTheApple

6 Columbus (@6_Columbus)11/18/11 12:14 PM
@loladimarco Keep in touch.

Lauren DiMarco (@LolaDiMarco)11/18/11 4:55 PM
@6_Columbus I’m here!!! Just waiting for the roof to “officially” open! Waiting patiently… 😉

6 Columbus (@6_Columbus)11/18/11 5:33 PM
@loladimarco Enjoy!

LOVE that.  they have done an outstanding job keeping in touch over the past few months whenever i mentioned my upcoming trip to NYC or when i asked for recommendations for restaurants and such. so much so, that even though i was staying elsewhere, i insisted to my pals we should check out their rooftop bar because i felt like we would be visiting a friend.  love your diggs, 6 Columbus AND your rooftop bar is tres fantastique!

a few other tweeting successes to mention would be @JustMeEloise @ScarpettaNYC & @Firmdale_Hotels. @JustMeEloise is a Twitter account dedicated to the fictitious 6 year old girl that lives in the Plaza Hotel. i gave her a shout out that I had arrived in the big apple.

Lauren DiMarco (@LolaDiMarco)11/18/11 3:14 PM

Knock knock, you there? @justmeeloise http://t.co/MfREkGwW

Eloïse. (@JustMeEloise)11/18/11 6:22 PM
@LolaDiMarco hiiii

Scarpetta is the YUMMY Italian restaurant where i had dinner Saturday night.  although i did tweet saying i was looking forward to dinner and did they have any dish recommendations that went unanswered – they did respond to my post-dinner tweet.  good job and keep working at it @ScarpettaNYC

Scarpetta (@ScarpettaNYC)11/21/11 2:13 PM
@LolaDiMarco@ScarpettaNYC delicious dinner last night! John was an awesome server.” Thanks for the feedback!

Firmdale Hotels have a collection of hotels in both London and NY – one of which is the Crosby Street Hotel in Soho. i dropped by Crosby Street for cocktails upon a recommendation of a NYC Twitter friend who is ‘in the know’. it was fabulous just as she had said.  so i tweeted @Firmdale_Hotels to let them know i enjoyed it and they retweeted it.

FirmdaleHotels @Firmdale_Hotels retweeted to 781 followers:

@Firmdale_Hotels checked out Crosby street hotel last night. LOVE! Well done.#NYC

thanks for the delicious drinks and retweet.  i will be returning – Crosby Street!

Twitter failures would be Perry Street (dinner there Friday night) and The Peninsula NYC. i sent them both tweets. neither have been answered – not so impressive. i will say a HUGE shout out for The Peninsula NYC’s – Chicago cousin. they DID answer me regarding my NYC questions & continue the dialog to this day.

Lauren DiMarco (@LolaDiMarco)11/18/11 7:41 PM
@ThePeninsulaChi hey! Does your NYC counterpart have a twitter acct? If so, what is it? Thanks & Bon weekend!

Peninsula Chicago (@ThePeninsulaChi)11/18/11 7:47 PM
@loladimarco Yes we do! It is@ThePeninsulaNYC

Lauren DiMarco (@LolaDiMarco)11/18/11 7:48 PM
@ThePeninsulaChi @thepeninsulanyc thank you very much! You are SO good! 🙂

Peninsula Chicago (@ThePeninsulaChi)11/18/11 8:00 PM

@loladimarco Thank you for the kind words! If you ever need help planning a stay at @ThePeninsulaNYC or @ThePeninsulaChi we’d love to help!

how do you win in this Social Media game? you develop a rapport with your customer and then you gain a fan. well done Peninsula Chicago! you are on my list to visit unlike your NYC counterpart – SORRY!


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